Bamford London Celebrates 90 Years of 'Popeye'

 In celebration of Popeye’s 90th anniversary Bamford London and the cartoon’s owner King Features has created  a new collaborative watch. It’s a super limited release, only 50 will be made. The watch comes in a navy and white colorway that immortalizes the cartoon’s original story, when Popeye joined the Coast Guard in 1937, after he’s time in the Navy.

There are some premium featueres built into this watch , such as a Swiss-made automatic Sellita SW330-1 movement and a 24-hour GMT hand function. The hands are Popeye‘s iconic huge forearms, while the center of the dial features a colorful, portrait of the cartoon hero himself.

The case is stainless steel and  a sapphire crystal sets in the glass face, while the back of the watch has an etched Popeye with more anniversary branding. There are more pictures below of the King Features x Bamford London GMT ‘Popeye’ watch, and you can pick up one for yourself online or via its global stockists for £1,500 GBP or $1870 USD.