G-Shock Is changing the game

G-SHOCK hosted an event in Singapore called The Underground Fight Club, which celebrated  local heroes who faced adversities yet still proveild in their own fields. 

Some of the “Heroes” got invited by submitting a “Fight Of Their Life Story”, and they also were able to meet Mr Kikuo Ibe, the creator of G-SHOCK.

In addition to three experiential zones, The event hosted lots of activities like live painting  from visual artist Sam Lo and illustrator Tiffany Tan, an MMA exhibition match, and an exhibit of rare limited edition G-SHOCK watches, featuring the 35th anniversary NIGO x K. IBE.  Musical performances were also provided by artists such as beatboxer Dharni Ng, rapper Axel Brizzy and singer Joie Tan. 

The activation of the new G-SHOCK GA-2100 happend at the event. The new model  is reinforced with a Carbon Core Guard Structure, and it’s the thinnest  G-SHOCK in the collection at 11.8mm thick.

The watch will be available with a limited edition G-SHOCK x New Era hat,which will be sold at the G-SHOCK’s retailers in Singapore as an exclusive bundle. If you  want to shop for G-SHOCK watches then click here.