Packer Shoes

Jadakiss and Hip Dog help Revive Diadora's Maverick OG

Italian brand Diadora  has put together a brand new collection of premium tennis shoes, which get repped by HipHop royalty, Jadakiss, and Hip Dog from XFMS.

 The Diadora Maverick OG gets a full-grain calfskin upper, colorful nubuck overlays, and a double-reinforced toe. A miniture Italian flag can be seen on the ankle collar, beside “Diadora” branding. The Maverick took a short hiatus before resurfacing in 1987, gaining popularity with rappers like Jadakiss making it apart of the culture.

 I remember wanting these so bad when I was a kid wanting these so bad.”  “Whenever some of [the guys in Yonkers] would come through with them, I was just awestruck … looking at ‘em.” Hip recalls, “The streets was like a fashion show. … If we had the green [sneakers on], we had the green silk shirt. … Everything had to coordinate and match. … It was something about the name [Diadora] that was just exotic, the look was exotic, the colors were exotic.” Jada talking about street fashion.

The Diadora Maverick OG drops exclusively at Packer and UBIQ’s sites on October 19.