Selfridges Pop-Up by Jaden Smith

  Later this month Jaden Smith will host a pop-up inside Selfridges‘ Designer Street Room Titled “ERYS PRESENTS: EVERYTHING BAD FOR YOU.”  His UK-exclusive launch from his MSFTS Trippy Summer collection will be part of  the pop up as well. The ERYS apparel is inspired by the 1960’s, that include tie-dye Levi’s denim pieces and 100 vintage T-shirts.

 Jaden Smith is inviting customers to donate clothing when they come into shop, all of the donated clothing will be given to a UK youth homeless charity called Centrepoint, that supports 16-to-25-year-olds.

Check out  some of the ERYS merch below, Jaden Smith’s pieces will drop on September 17, and then at other Selfridges locations in Birmingham, Manchester and online.