Nike Blue Ribbon
Nike's OG Blue Ribbon Sports Brand takes it on the Road
Some people don’t even know about this, while true Nike fans make plans to visit the original Blue Ribbon Sports brand in Santa Monica. But now the OG store will have pop-up’s hitting select cities this month, so you may get a chacne to see it for yourself.
The same Volkswagen bus that the brand used to deliver product in the ’60s, is now modernized and wrapped in Nike I.D. Blue Ribbon Sports branding plans to visit three cities throughout October. First stop will be where it all began in Santa Monica on Oct. 5, then Chicago, and last stop will be New York City on Oct. 12 and Oct. 15.
3,107 pairs will be up for grabs as a nod to the original store’s 3107 Pico Boulevard address. Out of that number two shoes will be available, the Cortez and a Zoom Pegasus Turbo 2, editions that you won’t find anywhere else. Also anyone who does get a chance to visit will learn about Nike’s roots and will have the opportunity to donate used shoes.