Nike x Olivia Kim take it back to the 90's
New Yorker, Olivia Kim, and Nike have put together a mixture of footwear and accessories, with NYC from the 90’s as the theme for the all-new “No Cover” collection.
There will be 16 clothing items along with 5 classic sneakers including, the Air Force 1, Air Jordan IV, Air Mowabb, Air Footscape and Air Max 98. Nike athlete Megan Rapinoe, model Binx Walton and iconic director-writer John Waters, all star in a 90’s themed photoshoot fpor the new campain.
Vibrant colors take center stage like pink, volt, blue, orange and red, all coming from Kim’s teenage wardrobe. She also used flyers from back in her day for the Air Max 98 logo T-shirt, complete with the number for Nordstrom x Nike’s working hotline.
In addition to the ’90s style cues, Kim also drew inspiration from designs she saw on flyers. For example, the Air Max 98 logo T-shirt, has been incorporated with a hand-drawn graphic of the sneaker, referencing vintage phone advertisements complete with the number for Nordstrom x Nike’s working hotline.