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PUMA & Helly Hansen Deliver 90's Style Collection

“From the sea to the street,” PUMA and Helly Hansen come together for their very first collaborative collection. Inspired by the ’90s, PUMA mixes their sporty look with Helly Hansen’s more technical approach for an apparel collaberation. 

This seasonal collection includes water-repellant reversible jackets with large logos, vests, hoodies and tees, all with co-branding, and a fisherman beanie, with an oversized waist band.

Three sneakers join the collection as well, starting with the Trailfox MTS, which features an upper made of nylon and suede, a mesh tongue with a jacquard-taped Helly Hansen logo. Second is a LQD Cell Omega that has co-branding on the tongue, and a heat-cut PUMA logo on the heel. plus PUMA and HH branding on the tongue. And #3 is the PUMA Nitefox, which has  a transparent TPU formstripe added to it, zig-zag stitching, with round laces and bungee cords.

The PUMA X Helly Hansen collection releases on September 26 at select retailers,, PUMA stores,, and Helly Hansen stores.