Reebok

Reebok puts a new take on The Kinetica Concept_Type 1

In 2010 Reebok revealed their  ZigTech, a unique foam-based sole thatis meant to propel athletes forward and reduce pressure on the shins, athletes such as John Wall and Peyton Manning repped this new tech. This Fall, Reebok is relaunching Zig in a new form. The revamped Zig consists of three major parts, Floatride Fuel, Energy Shell, and Energy Web.

The new Zig platform gets a new upper, with microvent mesh and adjustable bands that add to the exposed vibe of the shoe

“There were some construction challenges as allot of the shoe has no stitching, I really wanted the upper to appear machine like, aiding the sole unit achieve its purpose, creating that under the hood depth was the challenge and brief really that I set myself when looking at the upper.” The two upcoming colorways feature poignant color-blockings that emphasize the contrast in materials. Paley adds: “I tried to reflect this in the use of opposite gradients flowing from the back of the heel and through the float ride fuel in the sole unit, energy moving back and forth.” Ian Paley, Garberstore Founder

The Reebok Zig Kinetica Concept_Type 1 will be available on November 8th, 2019 at select retailers and Reebok.com for $180 USD