Reebok links up with WondaGurl for "It's a Man's World" Campaign
Reebok is teaming up with Canadian record producer WondaGurl to rework the Aztrek 96s. She made her music debut at 16 years old, WondaGurl has worked with huge stars like Travis Scott, Jay Z, and Rihanna.
The all-black Aztrek 96s, are built with reflective 3M fabric, which sport smiley face patches that represent WondaGurl’s “Enjoy Life” motto. “It’s funny how it started,” she said. “My bro walked out of the studio and I said ‘alright, enjoy life!’ That was literally the first time I ever said it, and I was like ‘wow, this is kind of cool.’”
When a camera flash hits the sneaker, images of audio waves and a USB symbol from WonderGurl’s wrist tattoo show up, and details referring to her profession as a record producer. The most meaningful aspects of her life hit the inside of the shoes including “It’s the things that make me happy,” she says. “My family. My good friends. Love. Food. The studio. The process. Achieving my goals. Being healthy. Being free.
Available in men and women’s sizes, WondaGurl’s “It’s A Man’s World” Aztrek 96 sneakers will release on November 5 on Reebok’s website.
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