Swiss performance footwear brand On and 20 time Grand Slam Champ, Swiss tennis player Roger Federer have revealed their first sneaker collab, THE ROGER.

THE ROGER was inspired by 70’s archetypal tennis sneakers and includes CloudTec® technology.

This innovation consists of hollowed pods in the sole unit that offer a unique performance experience, paired with On’s Speedboard® and signature sock-like entry, for the most comfortable and lightest tennis-inspired sneaker ever. (That’s what their saying)

This shoe features an all-white vegan leather build with white stitching, gold decals, a mini Swiss flag on the heel, a black Speedboard® and gum outsole.

THE ROGER Centre Court “0 Series,” releases today, but will be limited to 1,000 and each get their own number. Dover Street Market locations around the world will hold sign-ups for the draw starting at 10:20 a.m. CEST and will stop on July 8 at 10:01 a.m. CEST.