The shoe that never fades
A Brief History
The First Vans Store
By 1984 due to the wide range of products that Vans offerered, the companys resources were drained and Vans has to file bankruptcy.
But it only takes them 3 years to pay back all creditors 100 cents on the dollar and comeback from a 12 million dollar debt & chapter 11.
There is a theory that the movie Fast Times At Ridgemont High was responsible for bringing Vans back to life. In the movie Sean Penn plays a surfer by the name of Jeff Spicoli who wears the iconic checkered slipons.
The theory is that all the kids that watched this movie fell in love with Sean Penn’s Character and his shoes, and this skyrocketed Vans popularity. (Check out the clip below)
So you probably guessed that I’m talking about Vans, yea the skater shoe. That’s what most people think about when it comes to Vans because the skaters took it and made it their own.
In 1966 Brothers Paul Van Doren and Jim Van Doren along with partners Gordon Lee and Serge Delia open the doors of the Doren Rubber Company for business on Broadway in Anaheim, Calif.
This waffle soled shoe was mainly being worn by surfers up until the 70’s when the surfers turned into skaters. In 1976 Vans droppped the Era shoe designed by Tony Alva and Stacy Peralta that started the Van phenomenon and changed the game forever.
This Is What The Era Shoe Looked Like
Fastfoward to today and Vans are still cemented in the skater community. You got skaters with big endorsement deals like Elijah Berle and Lizzie Armanto. But their influence does’nt stop at skateboarding, Vans also sponser snowboarding, BMX, motocross, and of course surfing.
Breaking The Mold
Today Vans are not only in the skatepark, they have transcended the skate genre, and have become a household name. We’ve seen Vans being worn by rappers like Wiz Khalifa, movie stars like Andrew Garfield(Spiderman & Silent), and I just spotted a Docter wearing some Vans at a hospital in Cincy.
Jordan Clarkson, shooting gaurd for the Cleveland Cavaliers owns 80 pairs of Vans, and Frank Ocean wore the checkerboard slipons to meet President Obama in 2016, just a couple examples of how far this iconic shoe has come.
Jordan Clarkson/Pic by