Let’s take a look back at how Travis got started in the shoe game and where he is now
Before the deal with Nike, Travis did a collaboration with Helmut Lang apperal and footwear in 2017. the collaberation release included shirts, outerwear, as well as a high and a low top sneaker. This was Travis’s first high-end fashion collaberation. One cool detail was a stamp on the tongue of a bull that represented Houston Texas his Birthplace. It was released the 30th of January ,2017.
First jordan collab
Travis Scott’s first collaboration with Jordan Brand was the Trunner LX. La Flame was responsable for the eclectic, faded colour palette that had clues to his later work with the Jumpman. This shoe never received a retail release, Travis Scott was seen wearing the Trunner LX during the DAMN tour with Kendrick Lamar, and hanging out in numerous places.
Air Force 1 “AF100”
This shoe had a removable Swoosh, with three different Swoosh styles to choose from. It also had an ornamental shoelace tag shaped like Scott’s signature grills, and a gum sole. “I looked at the making of this shoe the same way I make an album,” said Scott. “I wanted it to tell a story about me. I set the tone to go crazy at my shows. I’m the acid of rap.”(Sneaker Freaker)
Released on December 3rd , 2017
Air Jordan 4 “Cactus Jack”
A Houston Oilers inspired colorway, with a locale that became a iconic theme for Scott’s shoe brand. This Air Jordan 4 has a blue suede upper, black speckled wings, and Cactus Jack branding on the heel. Other colorways include purple suede, and Olive.
Released on June 9th 2018
Travis turns up the jay 1
In my opinion this is one of the flyiest Jordan 1 silhouettes ever created, the OG Travis Scott AJ1. These come in a dark mocha and white, with black on the swoosh, collar, and laces. Travis Scott Flipping the Swoosh on the lateral side and installing a stash pocket, took the Air Jordan genre to a new level. You can also get the low top version.
Released April, 2019
There was one more shoe that failed to make the cut and that was the Jordan 33. Jordan Brand thought they could make pop culture care about the Air Jordan 33 if they let Scott havehis own colorway. Travis even appeared in a ad campaign to help launch the 33.
He Ain’t Done Yet
Travis already has plans for a release in 2020, with a Nike Air Max React 270 collab. It has been revealed that this shoe will release in a full family size run . Also there have been rumors that the colorway could be the same as the mocha AJ1, but I guess we will have to wait and see.